The inkjet printer has been developing in China for over a decade. It has witnessed the influx of foreign brands and the rise of domestic independent brands. The marketing battle has been intense and long-lasting, targeting industrial manufacturing and industrial packaging. With the increasing maturity of the marking equipment market, both food production and processing enterprises as well as companies in the PCB circuit board and electronics industries have gained a deeper understanding of inkjet printers. As an industrial marking equipment, the lifespan of an inkjet printer can reach 10 years. During the long-term use of several years, users can identify various problems of the equipment, including different perspectives and understandings of various advantages and disadvantages from different angles. The traditional business model of inkjet printer manufacturers In the past, as a manufacturer of inkjet printers, the business model was quite straightforward. It mainly consisted of two modes: direct sales and agency sales, with a greater emphasis on achieving high sales volume. In the future, quality will be a crucial factor in determining the development potential of inkjet printer brands and the future growth rate of inkjet printer manufacturers. In different industries, there are various application methods for inkjet printers. In the cosmetics industry, as a manufacturer, one will encounter a wide variety of materials, numerous shapes of outer packaging and product shapes. How to design a solution to achieve an increase in Wicda efficiency through an automated approach? How to achieve the goal of completing more product identification tasks with fewer manual efforts and reducing overall costs? As a manufacturer of inkjet printers, it is essential to have a clear product market entry point, that is, product positioning. We must identify the pain points and itch points of users, solve problems, and create value! By accurately targeting the user group, we can solve problems more effectively and retain a specific group. This approach, starting from a single point, can lead to a broader impact, enabling our profit model to achieve word-of-mouth promotion and explosive growth. This means that our inkjet printing machine brand must have its own unique features and strengths, capable of achieving certain functions that competing products cannot fully realize. These could be in terms of hardware or software, and must have distinct characteristics. How can inkjet printer manufacturers quickly enable users and consumers to understand and recognize our brand, familiarize themselves with the specifications and models of the inkjet printers, the functions and specialties they are proficient in, and the technical characteristics? This is extremely important. Only by establishing users' brand recognition can we accumulate positive experiences from users, be able to conduct word-of-mouth promotion and introduce existing customers, directly influencing the manufacturer's profits. How to increase sales volume and profit margin? How can the production volume of the inkjet printing machine manufacturers be doubled? And how can the profit be doubled as well? The core of the market entry point lies in understanding the needs of our users. Based on these user needs, we conduct targeted technological research and development as well as production and manufacturing. In certain aspects, we achieve performance or characteristics that surpass those of our competitors and similar models, meeting the identification requirements of some specific industries or niche industries. This way, we can capture the priority users in this market as a breakthrough point for marketing. For instance, if our inkjet printing machine brand excels in printing speed, or if it is good at printing aesthetically pleasing information, with a wide variety of font styles and ink types, then we can target customers with corresponding needs, such as cable manufacturers, circuit board manufacturers, food, beverage, fast-moving consumer goods, pharmaceutical and health care product industries, etc. for their product applications. Here, we not only need to identify the market positioning and entry point of our equipment, so as to break down the whole situation with a single point, but also need to find our advantages and unique features in other aspects, and expand these advantages. For example, in terms of after-sales service, many inkjet printing machine companies or manufacturers do not have a complete network of service outlets and cannot provide rapid and efficient repair solutions. In order to be able to enter the customer's factory in a timely manner to provide one-on-one services and solve some sudden problems in the production and operation process, Quanli started from this point, increased service outlets, adopted a differentiated approach, and provided customers with more efficient, high-quality and rapid on-site services to ensure the production and operation of the customers. Effectively solve the problem of product identification for customers. Based on the customer's industry situation, conduct targeted analysis and provide some competitive automated identification solutions. This will greatly enhance the competitiveness of the manufacturers! In the future, the competition among more inkjet printer manufacturers will shift from the competition of individual equipment to the competition of overall solutions. How would you describe our inkjet printer in one sentence? It's called Wekda Equipment. Some of Wekda Equipment will be phased out, while some will rise to prominence. Only those inkjet printers with higher cost-effectiveness and greater intelligence can better integrate into the industrial production and processing procedures, truly enhancing the efficiency of product identification and reducing factory costs and labor costs. As consumers or users, patience is extremely limited. It is difficult to have a long period of free time to listen to our lengthy explanations. Usually, a short period of time, generally within 15 seconds, is needed to have a preliminary understanding and knowledge of a label printer manufacturer or a label printer brand. For inkjet printer manufacturers, they must extract the core keywords of our products and provide customers with a comprehensive automated identification and traceability system solution. They should convey our equipment and services, as well as our brand advantages, to users through a few words or a sentence, highlighting the key points. High-quality and efficient after-sales service is also an important factor that printing machine manufacturers must take into consideration when setting up their service outlets. In the overall solution, services are indispensable. How to integrate services into the user's usage experience, starting from various detailed aspects, to solve a series of problems that customers may encounter when using the inkjet printer, achieve the smooth operation of the identification equipment, reduce the frequency of our service trips, and also increase profits indirectly. Only by becoming more intelligent can it conform to the development trend of the Internet of Things. Two years ago, Jack Ma proposed the concept of new retail, which brought about significant changes to both individual consumption and the business models of retailers, enhancing value. Now, at the Yunqi Conference, Jack Ma has vigorously advocated new manufacturing, and the production and processing models in the industrial sector are about to undergo a completely new transformation. Under the industrial transformation, it is an inevitable trend for equipment to become more intelligent. Reducing the need for manual labor and enhancing the degree of automation will be the new blueprint for the future factories. Seizing the opportunities of the Internet of Things and enabling identification devices to better integrate into the industrial internet platform will bring new business opportunities to traditional equipment. Make machines smarter. Increase research and development efforts. In the era of the Internet of Things, one item, one code has become the trend. Not only is it driving this trend, but enterprises are also spontaneously seeking better identification methods to bring new vitality to products, enhance the comprehensive competitiveness of the products, improve factory efficiency, and increase prices. For inkjet printer manufacturers or suppliers, this is a rare and extremely favorable opportunity for development. In this era of rapid iteration and increasing demand, only by becoming the industry leader or a strong player in a specific niche can one obtain more and better resources and development opportunities. Simply seeking a good brand positioning or market entry point for the brand is not enough. One must keep moving forward, gain priority in more users' hearts, in order to achieve better and longer-term success.
